The Sussex Fashion Trust

Posts tagged “export

Promoting British Fashion around the World

Visit Britain, the UK’s national tourist agency has recruited Victoria Beckham, to act as an international ambassador for the  GREATS campaign, helping to promote the best of Britain around the world, whilst under the spotlight this year, with the London 2012 Olympic Games and Paralympic Games and The Queen’s Diamond Jubilee.

Victoria’s ready-to-wear range is now sold in over a credible 300 stores globally. Photoshoot taken with Vogue’s supremo Anna Wintour at New York’s Grand Central Tube Station before the start of AW 2012/2013 NY Fashion Week.

The Great British Campaign in New York

New York’s Grand Central Station saw British Fashion Greats gather including Victoria Beckham, Anna Wintour and Cover girl Karen Elson helping to raise overseas awareness of British fashion talent, focusing on reasons for investment and visiting the UK. Victoria acting as an ambassador for this initiative being photographed in front of a subway train covered in a Union Jack flag.

The ‘Greats’ campaign is promoting aspects of UK culture; including technology and innovation, entrepreneurship, creativity, knowledge, green, heritage, sport, shopping, music and the countryside and now being unveiled around the world for 2012 UK tourism.

The Sussex Fashion Trust ‘Made By’ Product Marketing Campaign

The Made By Campaign  – Made By Britain – Made By Sussex – Made By Brighton & Hove. With an anticipated change in tourist profile across Sussex during the Olympic buildup starting with The Torch Relay landing in Britain 18 May 2012, and continuing over the summer months, businesses were being urged during Autumn 2011, and continually, to consider their domestic marketing strategies and buy British manufactured products to retail, wherever possible, for tourists visiting the UK and regionally across Sussex, to take home with them souvenirs and mementos made from the region.

Summer 2011, Julius Arthur Quinn, a post-graduate designer from Brighton University, nominated in the MP’s ‘Made By Britain’ Hove & Portslade entry, designed a portfolio of Olympic inspired designs for fashions for the UK, Sussex and Brighton & Hove on behalf of The Sussex Fashion Trust. Designs were versatile and translated into graphics which could be used for various business 2012 promotional projects highlighting the diversity of designs and of course, promoting the various regional products on offer.  Read more > ‘Made By’ project

New Sports Award 2012 Celebrating Fashion and Team GB

Adidas is also the Games’ official clothing licensee, and will be selling Olympic-themed and branded clothes through its own stores and third-party retailers, such as Tesco and Asda. Stella McCartney, the designer was appointed creative director of Team GB.  She is providing the team with garments such as their signature tracksuits and has also designed more fashionable “capsule” ranges that will be available on the high street.  Next, also a Games official licensee will provide Team GB with their formalwear, such as the suits for the opening ceremony.

Adidas will dress the 70,000 Olympic volunteers, called Games Makers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village as well as kitting 25 of the 26 Olympic sports taking part athletes.

In this the year of the Olympics & Paralympics, celebrating the biggest event taking place in British history this millenium – The Sussex Fashion Awards 2012 – have introduced a new sports award seeking to recognise active sportswear which makes a difference through a combination of good design and fabric technology provided by designers, manufacturing, retailers, or Etailers … Read more > The Sussex Fashion Awards 2012


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New Fashion/Film UK Initiative

Fash/On Film is a new British Fashion Council initiative sponsored by the retail store group River Island. The scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London’s position at the centre of this film revolution.

Launching this new initiative, River Island will produce a short film showcasing their new Design Forum collection designed by Royal College of Art graduate Julian J Smith; it’s premiere being during London Fashion Week.

As part of this new  Fash/On Film showcase there will be special filming presentations during the late Spring in London. It sees the launch of its first nationwide search for emerging film making talent, inviting up-and-coming creatives to submit film ideas in response to a brief set by a leading British designer in conjunction with Fash/On Film.

One filmmaker will be selected to receive professional support and mentoring through the production process, offering a unique opportunity to gain insight into and experience of the fashion film industry. This film will be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.

Read more > British Fashion Council

Made By Britain Campaign

The All Party Parliamentary Group (APPG) for Design and Innovation with the APPG for Manufacturing, at parliament, put together a project for all MP’s to discover creative and manufacturing talent in their constituency during 2011. Across Sussex, various businesses have been nominated and Hove & Portslade is represented by the Fashion Sussex submission.

Julius Arthur Quinn, ex graduate of Brighton University Fashion & textiles course produced a number of 2012 Olympic inspired prints celebrating International Olympics, The Paralympics and regionally, The Torch Relay which were submitted as Hove and Portslade’s entry and manufactured and produced lifestyle product ranges.

“ I’m delighted that The Fashion Trust in Sussex, can support this campaign for promoting British fashion manufacturing, particularly with the Olympics less than a year away and so many global businesses and consumers observing the UK” … stated Mike Weatherley MP and Sussex Fashion Trustee,  July 2011.

British Fashion Council – Fashion 2012 – Britain Creates

Created and managed by the British Fashion Council/Bazaar Fashion Arts Foundation in collaboration with the Mayor of London, Britain Creates is an exciting project which is highlighting London 2012 Festival, the UK festival being staged 21st June – 9 September 2012 and is the culmination of the four year Cultural Olympiad.
The Britain Creates 2012 project will be the start of an ongoing artistic project and bursary to support and encourage further collaboration between fashion and other art forms. The money for the bursary will be raised through the auction of the pieces and through the proceeds of a Gala event. To celebrate the Olympic and Paralympic Games, prestigious and renowned fashion designers are collaborating with leading visual artists on specially commissioned one-off works of art.

These commissions, focusing on an Olympic and Paralympic value, will be showcased to a broad UK and international audience. 5 July – 20 July 2012  V&A Musuem London Read More > BritainCreates 

The UK’s most prestigious and renowned fashioned designers collaborating with leading visual artists on specially commissioned one-off works of art   ‘Britain Creates 2012’ include Sarah Burton, Christopher Bailey for Burberry, Hussein Chalayan, Giles Deacon, Erdem, Stephen Jones, Christopher Kane, Mary Katrantzou, Jonathan Saunders and Paul Smith, who will collaborate with leading visual artists including Jeremy Deller, Jess Flood-Paddock, Marc Quinn and Gavin Turk, Michael Raedecker and Cerith Wyn Evans. Fashion connecting with art celebrating London 2012. Part of The London Cultural Festival running throughout the summer 21 June – 9 September London 2012 Festival

The Queens Diamond Jubilee

The Queens Diamond Jubilee Bank Holiday Monday takes place 5 June 2012. Exhibitions and events are now starting to be staged across the UK including portraits of Queen Elizabeth II by royal photographer Cecil Beaton at The V&A Musuem, London. This exhibition celebrates Her Majesty in her roles as princess, monarch and mother and coincides with the 60th anniversary of her accession to the throne. 8 February – 22 April 2012.

Fashion businesses across Sussex can also take this opportunity to learn how they can celebrate this event at the forthcoming Brighton & Hove Business Days presentations being held free for business visitors at The Holiday Inn 26 January 2012. Read more > Brighton & Hove Business

How to nominate your favourite fashion business 2012

We’ve added a special q&a feature about how your business can get nominated in The 2012 Sussex Fashion Awards >

Awards on offer

  • Sussex Fashion Emerging Talent Award 2012
  • Sussex Fashion Eco Designer Award 2012
  • Sussex Fashion Outstanding Achievement Award 2012
  • Sussex Fashion Designer of the Year Award 2012
  • Sussex Fashion Best Place to Shop Award 2012
  • Sussex Fashion Model Award 2012
  • Sussex Fashion Photographer of the Year Award 2012
  • Sussex Fashion Independent Retailer of the Year Award 2012
  • Sussex Fashion Online Etailer of the Year Award 2012
  • Sussex Fashion Ambassador Award 2012
  • Sussex Fashion Childrenswear Award 2012
  • Sussex Fashion Sportswear Award 2012

Lord Sugar debates the new funds for British Advance Manufacturing Supply Chain

Vince Cable recently announced the allocation of £125 million Advance Manufacturing Supply Chain Fund for British manufacturing.

Lord Sugar debated British manufacturing in the House of Lords calling for more support for British Manufacturing not just by the government but also by consumers.

In his address to the House of Lords on the 8th December, Sir Alan Sugar, highlighted two key points calling for the government to allocate some of its fund to finance incubator factories, left empty in industrial units, to help start up businesses to manufacture their products in the UK.

Lord Sugar was quoted as saying ” low cost merchandise can’t be manufactured (in the UK) but high quality can be” …

Remember when Made in Britain was a very proud statement for manufacturers… and I do believe that we are still capable of producing quality products in this country…”

He stated that the lack of patriotism from consumers could be addressed by a nationally recognised ‘Made in Britain’ logo which the government should ‘dip their hands in their pockets’ to fund.

Earlier 2011, a ‘Made in Britain’Marque was launched and profiled by Stoves, the renowned Aga manufacturers,  who conducted research and designed an updated British Marque – highlighted by Fashion Sussex.  Read more >

See more of Lord Sugars address on > you tube

Fashion work spaces across Sussex

We’ve teamed up with @deskspacegenie to bring you a selection of studio, office and workspaces available in Brighton & Hove and across Sussex. Easy to use search engine offering a selection of versatile properties for office, studio and workshop spaces. Click here > for more information

Export help for Sussex fashion firms

There’s a new pdf issue for those fashion firms considering exporting from Sussex, UK –  Your export opportunity: an insight. Your guide to getting started in exporting.  A guide that outlines the points your business may need to consider before venturing into international business. The guide explains the benefits to a company with case studies and provides  contact information within UK Trade & Investment and sources of help and guidance and elsewhere. Read more >
Business Innovation Skills

The Fashion Industry celebrated in Sussex

The First Sussex Fashion Awards 2011 –  in print – The Argus

Read more here > click here

The IPO is visiting to help growing Sussex brands

The Intellectual Property Office will be visiting the Brighton & Hove Business Show 27 October 2011 helping fashion businesses and services to protect their brands whilst growing their brands.

The Minister for Intellectual Property Baroness Wilcox recently stated … 

“UK design has an excellent reputation. From fashion to aerospace and from graphic design to technology, the UK design industry is held in high regard across the world. However, we must maintain that excellence and the Government is committed to doing more to support the design industry. I urge the business community to participate in this call for evidence and help shape the future of design in the UK.”

Take this opportunity to visit  – and even exhibit in the special ‘MADE BY’ exhibiting zone – an area dedicated to highlighting the products designed and made in the region of Brighton, Hove and Sussex.

Simply complete the 3 minute exhibit enquiry form at

Brighton, Hove, Sussex, Business – Unique Speed Networking – Last few spaces remain!

GET IN QUICK –  Last few spaces available  – Take a front row seat with one truly unique speed networking session at The Brighton & Hove Business Autumn 2011 

Meet new suppliers – hear about new products or services – get your business information out to new sources.

To ensure you grab the last few seats –  book now  –  enjoy the best of some of UK’s  speed networkers.

It’s essential to register to gain admittance at The Brighton & Hove Business Show to be able to book your speed networking session.

Book your visitor registration here to visit and speed networking 

Fashion judging panel 2011 – The Sussex Fashion Awards

Fashion judging panel 2011

Our professional judges for the First Sussex Fashion  Awards including Brighton & Hove are from a number of fashion related disciplines and high profile industries including member of parliament, university heads of fashion, retail stores director, press and media, with backgrounds in design, manufacturing, retailing/e-tailing.

Our judges include Jake Leith, Brighton University, Mike Weatherley MP representing Hove & Portslade ,
Claire Arksey European Retail Operations Director REISS stores, Eric Musgrave, former editor of,
Bethania Matheus of BM Models, Frances Tobin professional colourist, Claire Wallace, editor of ETC magazine, Rachel Boyle and Dawn Gracie of ABC magazines.

The first Sussex Fashion Awards public nominations closed during February 2011 and the finalists were announced during May 2011. Judging has taken place and the winners will be announced shortly.

See Click here to view more about our industry panel of judges

Sussex Fashion Best Place to Shop 2011

The first Sussex Fashion Awards including Brighton & Hove 2011

The Sussex Fashion Trust are pleased to announce the following finalists 2011 for the Award of

Sussex Fashion Best Place to Shop 2011

The Best of Brighton & Hove are sponsoring this award and offering a fantastic 6 months special package of their 17 Essentials Marketing Package to the winner, currently worth £850.00 + VAT

The 17 Essential Tools comes with our time and expertise, helping businesses to generate local awareness of their activities and the ability to Track Business Leads to show what is working for them.

Finalists 2011 for the first year Award of Sussex Fashion Best Place to Shop Award 2011  included

Walk in Wardrobe Hove

Brighton Fashion Week

White Mischief Boutique

Judging is nearly finalised and the Award finalists will shortly be announced

please click here to see more information

Sussex Fashion Awards 2010

The Sussex Fashion Trust Awards – news

The Sussex Fashion Trust new audio slideshows – The First Sussex Fashion Awards

Jake Leith, Chair of The Institute of Chartered Designers,  Head of Fashion, Brighton University in conversation about Brighton and Sussex
Fashion scene, the University courses, and Mike Weatherley, MP, representing Hove & Portslade, discussing his role, also as a trustee
including his interests in The Creative Industries, Intellectual Property Rights, an Arts in the region. audio/slideshow

Pictures and Audio from some of the judges including REISS Stores directors, ETC magazine, BM Models, ABC Childrens Magazine, Frances Tobin, and more designers from a special day held at The Grand Hotel Brighton announcing the finalists to the Sussex Fashion Awards 2011.  audio/slideshow

The Sussex Fashion Awards at

The Sussex Fashion Awards - The Sussex Fashion Trust

Made By Britain launch – The Fashion Trust – Brighton, Hove, Sussex

Made By Britain launch – MP models British Olympic Inspired Fashion Range

A Parliamentary Search for the Best of British Manufacturing by Mike Weatherley, MP representing Hove & Portslade, included new fashion ranges from The Fashion Trust featuring Olympic & Paralympics London Games 2012 inspired themes.

‘The Made by Britain’ launch 6 July 2011 by The Secretary of State for Business, Innovation and Skills and President of the Board of Trade, sees the fantastic, Olympic themed clothing range, designed by a recent graduate from Brighton University, on behalf of The Fashion Trust, manufactured in Hove & Portslade, Sussex, UK, chosen as one of the many creative industries based in the MPs constituency.

The Fashion Trust is thrilled to be associated with The Associate Parliamentary Manufacturing Group & Associate Parliamentary Design and Innovation Group looking for the very best in British design and manufacturing.

With a comprehensive brief to especially appeal to young people making career choices, and a digital focus, what better way than to promote British Fashion design, including digitally produced print textiles, and manufacturing.

Coupled with the news that Brighton & Hove is privileged to have the Olympic Torch ‘stopover’ next year, July 2012, this brief provided is a fantastic opportunity for showcasing regional fashion 2012 to both home and international fashion markets.

Mike Weatherley MP, representing Hove & Portslade stated…

“I was delighted to join the Sussex Fashion Trust and I look forward to bringing a number of different skills to the table. Our local creative industries are amongst the best in the country. When it comes to fashion, we should be rivalling London”…

Talented young graduate Julius Arthur Quinn, MDes, undertook the project and developed the range “ The Olympic Torch coming to Brighton & Hove 2012 ” for The Fashion Trust.

Julius stated …

“I was delighted to be offered this project through The Fashion Trust and to be able to represent Sussex through print and design. Inspiration has been taken from local Olympic talent and represents the area as a forerunner in Olympic traditions”…

Working with traditional and digital print media, I have worked with photographic imagery to create print work for fashion and textiles across the board”…

Jake Leith, a Trustee, and President Elect of the Chartered Society of Designers. Business & Professional Practice, Fashion & Textiles at the University of Brighton and Trustee commented…

“Julius Arthur Quinn is one of Brighton & Hove’s energy talents in Fashion Design. Graduating in 2010 with an MDes from The University of Brighton, Julius draws inspiration from the local area, iconic Sussex, and local Olympic representatives for the region for this project”…

About The Fashion Trust

“The Fashion Trust has been created to bring emerging regional talent together, increase manufacturing and encourage further exporting from the Sussex region.

Julius is an example of the young talent we are harnessing, promoting and pushing forward with the help of such projects and opportunities as Made By Britain” … Stated Trustee Michaela Walker.

Mike Weatherley MP pictured at Hove Town Hall, Hove wearing one of the exclusive prints designed by Julius Arthur Quinn for The Fashion Trust

Further information from    Follow us on

New International licensing and brand support for Sussex fashion designers

Brighton, Hove and all over Sussex can now enjoy  FREE International Licensing and Brand support with The Fashion Trust.

We are extremely pleased to have the additional expertise provided by Martin Mason, CEO & Managing Director Lulu Guiness Ltd., helping Fashion Trust designers, with his expertise from developing premium brands and licensing across Asia and Japan.

One of our most experienced Brighton based designers having taken advantage of these services, has recently stated –

” Martin is a very knowledgeable man managing millions in export. It was just brilliant to have some of our ideas and plans confirmed with someone who really knows export and great advice of where to steer away from and what to think about long term” … Sarah Arnett – of Modern Love which is now launched in Liberty’s, London, UK.

Fashion designers and fashion supporting services across the region have FREE access to a number of professional services through The Fashion Trust – featured on  – with time being donated free by top industry figures to enhance regional fashion.

About the Trust

The Fashion Trust charity is dedicated to raising the profile of fashion across the South Coast region, increase manufacturing and encourage export. The Fashion Trust include appointments – Jake Leith, President Elect of the Chartered Society of Designers, Past Chair of the CSD Fashion & Textiles Group and Head of Fashion & Business development at Brighton University; Mike Weatherley MP, for Hove & Portslade, with interests in Creative Industries and Intellectual Property Rights and Michaela Walker, Director, Star

More information about professional services available Fashion Sussex   Follow us at

Brighton, Hove, and Sussex High Streets – we’re supporting our local independent stores

Supporting your local high street

4 July 2011, ‘Independents Day’ shoppers across the Uk are being encouraged to buy at least one item from their local independent shop to help keep the high streets alive.

Skillsmart Retail and the National Skills Academy for Retail have joined forces with Mary Portas, the Queen of Shops, to launch ‘Independents’ Day’.

Retailers can download ‘Your high street needs you!’ posters to display in their windows available from

Raising awareness amongst the public is one of the biggest challenges smaller retailers face. This campaign is about encouraging the public to use the local high street and understand how important a diverse retail sector is.

July will also see the UK launch of Independent Retail Month, a campaign aimed at celebrating the contribution that indies make to local communities. Indies can also download posters and other marketing material by visiting

Fashion Sussex – The Fashion Trust – The Sussex Fashion Awards – supports this campaign and have successfully promoted the first Sussex Fashion Awards in the region, including one award “Sussex Fashion Independent Retailer of The Year Award 2011” specifically aimed at raising awareness of the regions ‘indies’ which attracted more than 700 public nominations. Winners of this and 11 other Awards will be announced during September 2011. More available information >


The Fashion Trustees include Jake Leith, President Elect of the Chartered Society of Designers, Past Chair of the CSD Fashion & Textiles Group and Head of Fashion & Business development at Brighton University; Mike Weatherley MP, for Hove & Portslade, with interests in Creative Industries and Intellectual Property Rights and Michaela Walker, Director, Star

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Export Management Support – Fashion – Brighton, Hove, Sussex,UK

Export Management Support for Fashion Designers and associates provided by The Fashion Trust in the Brighton & Hove and Sussex region, UK.

We are extremely pleased to have the additional global expertise provided by Martin Mason, CEO & Managing Director, Lulu Guiness Ltd., join us at The Fashion Trust, the growing fashion charity based in Brighton & Hove.

Martin has extensive experience with developing & licensing premium brands across Asia and Japan as well as  the signing, opening and commercial management of stores located in Hong Kong, China, Korea, Malaysia and Thailand.

The Fashion Trust is a charity set up to raise the visibility of fashion across the region, encourage further manufacturing of the industry and export achievement.

For more information – please see    follow us

The Fashion Trust at

Get your Business ready for the 2012 Olympics! – Brighton , Hove, Sussex, UK

Brighton & Hove Business Events

IMPORTANT –  Next event

Get your business ready for 2012!

International and National Awards Evening – Brighton, Hove, and Sussex, UK –

This event was due to take place this week, but we have been especially requested to delay this event until September 2011.

Part of the evening focused on achieving national and international business awards, raising the profile of your businesses  – in the meantime, a general pdf of selected business awards is available from the website to download at


About Brighton & Hove Business

Brighton & Hove Business Events  produce key International and National themed business events during the year.

2010 saw the fun but equally extremely beneficial to the profile of Brighton & Hove city business, ‘the World Record Attempt at Speed Networking’ take place and achieved, at The Hilton Brighton Metropole during September. Hundreds of busineses gathered, networked whilst the record was undertaken and achieved.

Fashion Sussex

The Fashion Trust at

The Sussex Fashion Awards – Brighton, Hove, Sussex – dates for your diary

diary dates

Nominations closed after receiving 700 public nominations February 2011

Finalists announced  May 2011

Judging will shortly commence

The Sussex Fashion Awards 2011

Due to the overwhelming  interest and receiving a staggering  700 public nominations made by the public for their fashion favourites in the 11 Award categories up for grabs, the Award winners will be announced at a special ceremony during early Autumn of 2011 in Brighton & Hove, Sussex.

Please watch out for further announcements.

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The Sussex fashion Awards at