New York’s Grand Central Station saw British Fashion Greats gather including Victoria Beckham, Anna Wintour and Cover girl Karen Elson helping to raise overseas awareness of British fashion talent, focusing on reasons for investment and visiting the UK. Victoria acting as an ambassador for this initiative being photographed in front of a subway train covered in a Union Jack flag.
The ‘Greats’ campaign is promoting aspects of UK culture; including technology and innovation, entrepreneurship, creativity, knowledge, green, heritage, sport, shopping, music and the countryside and now being unveiled around the world for 2012 UK tourism.
Adidas is also the Games’ official clothing licensee, and will be selling Olympic-themed and branded clothes through its own stores and third-party retailers, such as Tesco and Asda. Stella McCartney, the designer was appointed creative director of Team GB. She is providing the team with garments such as their signature tracksuits and has also designed more fashionable “capsule” ranges that will be available on the high street. Next, also a Games official licensee will provide Team GB with their formalwear, such as the suits for the opening ceremony.
Adidas will dress the 70,000 Olympic volunteers, called Games Makers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village as well as kitting 25 of the 26 Olympic sports taking part athletes.
In this the year of the Olympics & Paralympics, celebrating the biggest event taking place in British history this millenium – The Sussex Fashion Awards 2012 – have introduced a new sports award seeking to recognise active sportswear which makes a difference through a combination of good design and fabric technology provided by designers, manufacturing, retailers, or Etailers … Read more > The Sussex Fashion Awards 2012
Official Uniforms The London Games 2012
February 11th, 2012
Sussex Sports Fashion Award 2012
February 11th, 2012
The Olympic Team GB Kit
February 11th, 2012
Follow us Twitter www.twitter.com/FashionSussex
Like us on Facebook www.facebook.com/FashionSussex
Back to Home Page www.fashionsussex.co.uk
Fash/On Film is a new British Fashion Council initiative sponsored by the retail store group River Island. The scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London’s position at the centre of this film revolution.
Launching this new initiative, River Island will produce a short film showcasing their new Design Forum collection designed by Royal College of Art graduate Julian J Smith; it’s premiere being during London Fashion Week.
As part of this new Fash/On Film showcase there will be special filming presentations during the late Spring in London. It sees the launch of its first nationwide search for emerging film making talent, inviting up-and-coming creatives to submit film ideas in response to a brief set by a leading British designer in conjunction with Fash/On Film.
One filmmaker will be selected to receive professional support and mentoring through the production process, offering a unique opportunity to gain insight into and experience of the fashion film industry. This film will be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.
Read more > British Fashion Council
Special Sussex Fashion Trust 2012 photo shoot celebrating St Valentines features a beautiful pale green silk couture organza corset dress adorned with hand-twisted roses featuring water droplet swarovski crystals designed by Susie Turner voted Sussex Fashion Designer of The Year Award 2011. Photography by Sarah Bird winner Sussex Fashion Photographer of the Year 2011 and features Tess Dimos Sussex Fashion Model of The Year 2011.
Are you a fashion related business that would like to win one of the twelve coveted Sussex Fashion Awards 2012 this year?
Only one nomination is required online, but is your business ready to be judged by professionals?
- Is your business website looking fantastic and with up-to-the-minute copy and designs?
- Does your business have full contacts available online?
- Is your business engaging with its customers by using social media fully?
- Has your business a marketing plan and schedule for 2012?
- Has your business media coverage planned and already achieved?
- Has your business customer testimonials about your services on your website?
- Has your business organised any events for your customers?
- So whats new about your business for judges to look at online?
Just some of the many aspects judges will be glancing over after 8 April 2012 when the nominations close and judging commences. Start making your business plans now to win one of the 12 coverted awards.
The Medieval and Renaissance Room Victoria & Albert Museum London
Featured designer Juliana Sissons Couture Collection from the Medieval and Renaissance Room Victoria & Albert Museum London
Sussex based Fashion designer, Juliana Sissons, participated in the V&A’s Artist in Residency programme recently. During this time Juliana used the V&A’s medieval and renaissance galleries for research and was particularly inspired by the armour collection and by images depicting armour within the many tapestries and sculpture. www.fashionsussex.co.uk