The Sussex Fashion Trust

Posts tagged “MakeitinGB

New Sports Award 2012 Celebrating Fashion and Team GB

Adidas is also the Games’ official clothing licensee, and will be selling Olympic-themed and branded clothes through its own stores and third-party retailers, such as Tesco and Asda. Stella McCartney, the designer was appointed creative director of Team GB.  She is providing the team with garments such as their signature tracksuits and has also designed more fashionable “capsule” ranges that will be available on the high street.  Next, also a Games official licensee will provide Team GB with their formalwear, such as the suits for the opening ceremony.

Adidas will dress the 70,000 Olympic volunteers, called Games Makers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village as well as kitting 25 of the 26 Olympic sports taking part athletes.

In this the year of the Olympics & Paralympics, celebrating the biggest event taking place in British history this millenium – The Sussex Fashion Awards 2012 – have introduced a new sports award seeking to recognise active sportswear which makes a difference through a combination of good design and fabric technology provided by designers, manufacturing, retailers, or Etailers … Read more > The Sussex Fashion Awards 2012

 

Latest Posts

Official Uniforms The London Games 2012
February 11th, 2012

Sussex Sports Fashion Award 2012
February 11th, 2012

The Olympic Team GB Kit
February 11th, 2012

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New Fashion/Film UK Initiative

Fash/On Film is a new British Fashion Council initiative sponsored by the retail store group River Island. The scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London’s position at the centre of this film revolution.

Launching this new initiative, River Island will produce a short film showcasing their new Design Forum collection designed by Royal College of Art graduate Julian J Smith; it’s premiere being during London Fashion Week.

As part of this new  Fash/On Film showcase there will be special filming presentations during the late Spring in London. It sees the launch of its first nationwide search for emerging film making talent, inviting up-and-coming creatives to submit film ideas in response to a brief set by a leading British designer in conjunction with Fash/On Film.

One filmmaker will be selected to receive professional support and mentoring through the production process, offering a unique opportunity to gain insight into and experience of the fashion film industry. This film will be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.

Read more > British Fashion Council