Visit Britain, the UK’s national tourist agency has recruited Victoria Beckham, to act as an international ambassador for the GREATS campaign, helping to promote the best of Britain around the world, whilst under the spotlight this year, with the London 2012 Olympic Games and Paralympic Games and The Queen’s Diamond Jubilee.
Victoria’s ready-to-wear range is now sold in over a credible 300 stores globally. Photoshoot taken with Vogue’s supremo Anna Wintour at New York’s Grand Central Tube Station before the start of AW 2012/2013 NY Fashion Week.
The Made By Campaign – Made By Britain – Made By Sussex – Made By Brighton & Hove. With an anticipated change in tourist profile across Sussex during the Olympic buildup starting with The Torch Relay landing in Britain 18 May 2012, and continuing over the summer months, businesses were being urged during Autumn 2011, and continually, to consider their domestic marketing strategies and buy British manufactured products to retail, wherever possible, for tourists visiting the UK and regionally across Sussex, to take home with them souvenirs and mementos made from the region.
Summer 2011, Julius Arthur Quinn, a post-graduate designer from Brighton University, nominated in the MP’s ‘Made By Britain’ Hove & Portslade entry, designed a portfolio of Olympic inspired designs for fashions for the UK, Sussex and Brighton & Hove on behalf of The Sussex Fashion Trust. Designs were versatile and translated into graphics which could be used for various business 2012 promotional projects highlighting the diversity of designs and of course, promoting the various regional products on offer. Read more > ‘Made By’ project
The heavyweight retail experts are starting to pile in with their sector’s overview of what can be done to regenerate business across UK high streets including Justin King, boss of Sainsburys, reported to be highlighting the need for schooling to be integrated into high streets, along with Harold Tillman, boss of Jaeger & Aquascutum, Chair of British Fashion Council and London Fashion Week, whose talking a relaxation of visas for Chinese visitors to the UK, highlighting the enormous growth by this sector and the value of their three times spend compared to other overseas tourists. With a bumper year of mega events – The Torch Relay across the UK, The Queens Diamond Jubilee celebrations and London 2012 – the debate appears to be starting on how sectors view development of the famous British High Street.
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The All Party Parliamentary Group (APPG) for Design and Innovation with the APPG for Manufacturing, at parliament, put together a project for all MP’s to discover creative and manufacturing talent in their constituency during 2011. Across Sussex, various businesses have been nominated and Hove & Portslade is represented by the Fashion Sussex submission.
Julius Arthur Quinn, ex graduate of Brighton University Fashion & textiles course produced a number of 2012 Olympic inspired prints celebrating International Olympics, The Paralympics and regionally, The Torch Relay which were submitted as Hove and Portslade’s entry and manufactured and produced lifestyle product ranges.
“ I’m delighted that The Fashion Trust in Sussex, can support this campaign for promoting British fashion manufacturing, particularly with the Olympics less than a year away and so many global businesses and consumers observing the UK” … stated Mike Weatherley MP and Sussex Fashion Trustee, July 2011.
Created and managed by the British Fashion Council/Bazaar Fashion Arts Foundation in collaboration with the Mayor of London, Britain Creates is an exciting project which is highlighting London 2012 Festival, the UK festival being staged 21st June – 9 September 2012 and is the culmination of the four year Cultural Olympiad.
The Britain Creates 2012 project will be the start of an ongoing artistic project and bursary to support and encourage further collaboration between fashion and other art forms. The money for the bursary will be raised through the auction of the pieces and through the proceeds of a Gala event. To celebrate the Olympic and Paralympic Games, prestigious and renowned fashion designers are collaborating with leading visual artists on specially commissioned one-off works of art.
These commissions, focusing on an Olympic and Paralympic value, will be showcased to a broad UK and international audience. 5 July – 20 July 2012 V&A Musuem London Read More > BritainCreates
The UK’s most prestigious and renowned fashioned designers collaborating with leading visual artists on specially commissioned one-off works of art ‘Britain Creates 2012’ include Sarah Burton, Christopher Bailey for Burberry, Hussein Chalayan, Giles Deacon, Erdem, Stephen Jones, Christopher Kane, Mary Katrantzou, Jonathan Saunders and Paul Smith, who will collaborate with leading visual artists including Jeremy Deller, Jess Flood-Paddock, Marc Quinn and Gavin Turk, Michael Raedecker and Cerith Wyn Evans. Fashion connecting with art celebrating London 2012. Part of The London Cultural Festival running throughout the summer 21 June – 9 September London 2012 Festival
‘The Greats’ Campaign has been especially launched to promote ‘all things British’ in time to celebrate for The Queens Diamond Jubilee and The London 2012 Games including a dedicated ‘Shopping is Great’ poster.
The Fashion Trust is a keen promoter of fashion British manufacturing and has been encouraging local businesses to look at these possibilities wherever possible with never a better time to look at possibilities of British manufacturing in preference to overseas markets for bespoke and short run fashion manufacturing.
The Queens Diamond Jubilee Bank Holiday Monday takes place 5 June 2012. Exhibitions and events are now starting to be staged across the UK including portraits of Queen Elizabeth II by royal photographer Cecil Beaton at The V&A Musuem, London. This exhibition celebrates Her Majesty in her roles as princess, monarch and mother and coincides with the 60th anniversary of her accession to the throne. 8 February – 22 April 2012.
Fashion businesses across Sussex can also take this opportunity to learn how they can celebrate this event at the forthcoming Brighton & Hove Business Days presentations being held free for business visitors at The Holiday Inn 26 January 2012. Read more > Brighton & Hove Business