The Sussex Fashion Trust

Posts tagged “London 2012

Sussex Indies Day 2012

The 2012 national Campaign featuring UK’s independent retailers has just been launched by Skillsmart Retail, the Sector Skills Council for Retail.

Independents’ Day encourages the public to buy at least buy one thing from their local, independent shop on 4th July 2012.

Never has there been a better time to celebrate than in the very busy Queens Diamond Jubilee Year – Torch Relay around Great Britain – the UK Olympic and Paralympic Games – to give custom to our local independent stores.

Over the next four months, retailers will be encouraged to download the campaign posters from http://www.retailindieday.com, celebrate the day in their stores and join forces with other retailers and town centre teams to hold special events to capture the public’s imagination.

More Information is available  Twitter @Retail_IndieDay –  facebook.com/independentsday or on the news section of www.retailindieday.com


Get your Fashion Business Nominated 2012 Awards

So who can win? – If you’re a fashion business or supply services to fashion businesses based in Sussex, then your business is eligible to enter including – Retailers – Etailers – Designers – Models – Wedding services – Photographers – Manufacturers – Wholesalers – Made In Great Britain – Exporters – Shopping Centres – Universities & Colleges – Trading Organisations … Read more > Fashion Sussex

Fashion Sussex Nominations 2012


Promoting British Fashion around the World

Visit Britain, the UK’s national tourist agency has recruited Victoria Beckham, to act as an international ambassador for the  GREATS campaign, helping to promote the best of Britain around the world, whilst under the spotlight this year, with the London 2012 Olympic Games and Paralympic Games and The Queen’s Diamond Jubilee.

Victoria’s ready-to-wear range is now sold in over a credible 300 stores globally. Photoshoot taken with Vogue’s supremo Anna Wintour at New York’s Grand Central Tube Station before the start of AW 2012/2013 NY Fashion Week.


The Great British Campaign in New York

New York’s Grand Central Station saw British Fashion Greats gather including Victoria Beckham, Anna Wintour and Cover girl Karen Elson helping to raise overseas awareness of British fashion talent, focusing on reasons for investment and visiting the UK. Victoria acting as an ambassador for this initiative being photographed in front of a subway train covered in a Union Jack flag.

The ‘Greats’ campaign is promoting aspects of UK culture; including technology and innovation, entrepreneurship, creativity, knowledge, green, heritage, sport, shopping, music and the countryside and now being unveiled around the world for 2012 UK tourism.


The Sussex Fashion Trust ‘Made By’ Product Marketing Campaign

The Made By Campaign  – Made By Britain – Made By Sussex – Made By Brighton & Hove. With an anticipated change in tourist profile across Sussex during the Olympic buildup starting with The Torch Relay landing in Britain 18 May 2012, and continuing over the summer months, businesses were being urged during Autumn 2011, and continually, to consider their domestic marketing strategies and buy British manufactured products to retail, wherever possible, for tourists visiting the UK and regionally across Sussex, to take home with them souvenirs and mementos made from the region.

Summer 2011, Julius Arthur Quinn, a post-graduate designer from Brighton University, nominated in the MP’s ‘Made By Britain’ Hove & Portslade entry, designed a portfolio of Olympic inspired designs for fashions for the UK, Sussex and Brighton & Hove on behalf of The Sussex Fashion Trust. Designs were versatile and translated into graphics which could be used for various business 2012 promotional projects highlighting the diversity of designs and of course, promoting the various regional products on offer.  Read more > ‘Made By’ project


Saving Our Famous British High Streets

The heavyweight retail experts are starting to pile in with their sector’s overview of what can be done to regenerate business across UK high streets including Justin King, boss of Sainsburys, reported to be highlighting the need for schooling to be integrated into high streets, along with Harold Tillman, boss of Jaeger & Aquascutum, Chair of British Fashion Council and London Fashion Week, whose talking a relaxation of visas for Chinese visitors to the UK, highlighting the enormous growth by this sector and the value of their three times spend compared to other overseas tourists. With a bumper year of mega events – The Torch Relay across the UK, The Queens Diamond Jubilee celebrations and London 2012  – the debate appears to be starting on how sectors view development of the famous British High Street.

Previous news >

Mary Portas Pilot

Mary Portas High Street Review 


New Sports Award 2012 Celebrating Fashion and Team GB

Adidas is also the Games’ official clothing licensee, and will be selling Olympic-themed and branded clothes through its own stores and third-party retailers, such as Tesco and Asda. Stella McCartney, the designer was appointed creative director of Team GB.  She is providing the team with garments such as their signature tracksuits and has also designed more fashionable “capsule” ranges that will be available on the high street.  Next, also a Games official licensee will provide Team GB with their formalwear, such as the suits for the opening ceremony.

Adidas will dress the 70,000 Olympic volunteers, called Games Makers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village as well as kitting 25 of the 26 Olympic sports taking part athletes.

In this the year of the Olympics & Paralympics, celebrating the biggest event taking place in British history this millenium – The Sussex Fashion Awards 2012 – have introduced a new sports award seeking to recognise active sportswear which makes a difference through a combination of good design and fabric technology provided by designers, manufacturing, retailers, or Etailers … Read more > The Sussex Fashion Awards 2012

 

Latest Posts

Official Uniforms The London Games 2012
February 11th, 2012

Sussex Sports Fashion Award 2012
February 11th, 2012

The Olympic Team GB Kit
February 11th, 2012

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