The Sussex Fashion Trust

Hove & Portslade

Sussex Fashion Charity – @FashionSussex

UK’s current clothing & textiles manufacturing position – £21 billion net – £37 billion gross and £1.5 billion worth of clothing and accessories manufactured in the UK /2010 Figures. Essential to our economy and essential to all of us everyday. The Fashion Trust – Sussex Fashion Awards - is a charity and it’s simply disappointing to find @FashionSussex twitter feed hacked. Many homegrown fashion professionals are donating their time to help other young people across Sussex achieve higher status. You may not like fashion but there’s millions of people that do. We’d appreciate the service restored.  www.twitter.com/FashionSussex


Sussex Indies Day 2012

The 2012 national Campaign featuring UK’s independent retailers has just been launched by Skillsmart Retail, the Sector Skills Council for Retail.

Independents’ Day encourages the public to buy at least buy one thing from their local, independent shop on 4th July 2012.

Never has there been a better time to celebrate than in the very busy Queens Diamond Jubilee Year – Torch Relay around Great Britain – the UK Olympic and Paralympic Games – to give custom to our local independent stores.

Over the next four months, retailers will be encouraged to download the campaign posters from http://www.retailindieday.com, celebrate the day in their stores and join forces with other retailers and town centre teams to hold special events to capture the public’s imagination.

More Information is available  Twitter @Retail_IndieDay -  facebook.com/independentsday or on the news section of www.retailindieday.com


Professional Accreditation Under the Spotlight


Get your Fashion Business Nominated 2012 Awards

So who can win? – If you’re a fashion business or supply services to fashion businesses based in Sussex, then your business is eligible to enter including – Retailers – Etailers – Designers – Models – Wedding services – Photographers – Manufacturers – Wholesalers – Made In Great Britain – Exporters - Shopping Centres - Universities & Colleges - Trading Organisations … Read more > Fashion Sussex

Fashion Sussex Nominations 2012


Promoting British Fashion around the World

Visit Britain, the UK’s national tourist agency has recruited Victoria Beckham, to act as an international ambassador for the  GREATS campaign, helping to promote the best of Britain around the world, whilst under the spotlight this year, with the London 2012 Olympic Games and Paralympic Games and The Queen’s Diamond Jubilee.

Victoria’s ready-to-wear range is now sold in over a credible 300 stores globally. Photoshoot taken with Vogue’s supremo Anna Wintour at New York’s Grand Central Tube Station before the start of AW 2012/2013 NY Fashion Week.


The Great British Campaign in New York

New York’s Grand Central Station saw British Fashion Greats gather including Victoria Beckham, Anna Wintour and Cover girl Karen Elson helping to raise overseas awareness of British fashion talent, focusing on reasons for investment and visiting the UK. Victoria acting as an ambassador for this initiative being photographed in front of a subway train covered in a Union Jack flag.

The ‘Greats’ campaign is promoting aspects of UK culture; including technology and innovation, entrepreneurship, creativity, knowledge, green, heritage, sport, shopping, music and the countryside and now being unveiled around the world for 2012 UK tourism.


The Sussex Fashion Trust ‘Made By’ Product Marketing Campaign

The Made By Campaign  – Made By Britain – Made By Sussex – Made By Brighton & Hove. With an anticipated change in tourist profile across Sussex during the Olympic buildup starting with The Torch Relay landing in Britain 18 May 2012, and continuing over the summer months, businesses were being urged during Autumn 2011, and continually, to consider their domestic marketing strategies and buy British manufactured products to retail, wherever possible, for tourists visiting the UK and regionally across Sussex, to take home with them souvenirs and mementos made from the region.

Summer 2011, Julius Arthur Quinn, a post-graduate designer from Brighton University, nominated in the MP’s ‘Made By Britain’ Hove & Portslade entry, designed a portfolio of Olympic inspired designs for fashions for the UK, Sussex and Brighton & Hove on behalf of The Sussex Fashion Trust. Designs were versatile and translated into graphics which could be used for various business 2012 promotional projects highlighting the diversity of designs and of course, promoting the various regional products on offer.  Read more > ‘Made By’ project


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