The Sussex Fashion Trust

Brighton & Hove

Sussex Fashion Charity – @FashionSussex

UK’s current clothing & textiles manufacturing position – £21 billion net – £37 billion gross and £1.5 billion worth of clothing and accessories manufactured in the UK /2010 Figures. Essential to our economy and essential to all of us everyday. The Fashion Trust – Sussex Fashion Awards - is a charity and it’s simply disappointing to find @FashionSussex twitter feed hacked. Many homegrown fashion professionals are donating their time to help other young people across Sussex achieve higher status. You may not like fashion but there’s millions of people that do. We’d appreciate the service restored.  www.twitter.com/FashionSussex


Professional Accreditation Under the Spotlight


Get your Fashion Business Nominated 2012 Awards

So who can win? – If you’re a fashion business or supply services to fashion businesses based in Sussex, then your business is eligible to enter including – Retailers – Etailers – Designers – Models – Wedding services – Photographers – Manufacturers – Wholesalers – Made In Great Britain – Exporters - Shopping Centres - Universities & Colleges - Trading Organisations … Read more > Fashion Sussex

Fashion Sussex Nominations 2012


Promoting British Fashion around the World

Visit Britain, the UK’s national tourist agency has recruited Victoria Beckham, to act as an international ambassador for the  GREATS campaign, helping to promote the best of Britain around the world, whilst under the spotlight this year, with the London 2012 Olympic Games and Paralympic Games and The Queen’s Diamond Jubilee.

Victoria’s ready-to-wear range is now sold in over a credible 300 stores globally. Photoshoot taken with Vogue’s supremo Anna Wintour at New York’s Grand Central Tube Station before the start of AW 2012/2013 NY Fashion Week.


The Great British Campaign in New York

New York’s Grand Central Station saw British Fashion Greats gather including Victoria Beckham, Anna Wintour and Cover girl Karen Elson helping to raise overseas awareness of British fashion talent, focusing on reasons for investment and visiting the UK. Victoria acting as an ambassador for this initiative being photographed in front of a subway train covered in a Union Jack flag.

The ‘Greats’ campaign is promoting aspects of UK culture; including technology and innovation, entrepreneurship, creativity, knowledge, green, heritage, sport, shopping, music and the countryside and now being unveiled around the world for 2012 UK tourism.


The Sussex Fashion Trust ‘Made By’ Product Marketing Campaign

The Made By Campaign  – Made By Britain – Made By Sussex – Made By Brighton & Hove. With an anticipated change in tourist profile across Sussex during the Olympic buildup starting with The Torch Relay landing in Britain 18 May 2012, and continuing over the summer months, businesses were being urged during Autumn 2011, and continually, to consider their domestic marketing strategies and buy British manufactured products to retail, wherever possible, for tourists visiting the UK and regionally across Sussex, to take home with them souvenirs and mementos made from the region.

Summer 2011, Julius Arthur Quinn, a post-graduate designer from Brighton University, nominated in the MP’s ‘Made By Britain’ Hove & Portslade entry, designed a portfolio of Olympic inspired designs for fashions for the UK, Sussex and Brighton & Hove on behalf of The Sussex Fashion Trust. Designs were versatile and translated into graphics which could be used for various business 2012 promotional projects highlighting the diversity of designs and of course, promoting the various regional products on offer.  Read more > ‘Made By’ project


Saving Our Famous British High Streets

The heavyweight retail experts are starting to pile in with their sector’s overview of what can be done to regenerate business across UK high streets including Justin King, boss of Sainsburys, reported to be highlighting the need for schooling to be integrated into high streets, along with Harold Tillman, boss of Jaeger & Aquascutum, Chair of British Fashion Council and London Fashion Week, whose talking a relaxation of visas for Chinese visitors to the UK, highlighting the enormous growth by this sector and the value of their three times spend compared to other overseas tourists. With a bumper year of mega events – The Torch Relay across the UK, The Queens Diamond Jubilee celebrations and London 2012  – the debate appears to be starting on how sectors view development of the famous British High Street.

Previous news >

Mary Portas Pilot

Mary Portas High Street Review 


New Sports Award 2012 Celebrating Fashion and Team GB

Adidas is also the Games’ official clothing licensee, and will be selling Olympic-themed and branded clothes through its own stores and third-party retailers, such as Tesco and Asda. Stella McCartney, the designer was appointed creative director of Team GB.  She is providing the team with garments such as their signature tracksuits and has also designed more fashionable “capsule” ranges that will be available on the high street.  Next, also a Games official licensee will provide Team GB with their formalwear, such as the suits for the opening ceremony.

Adidas will dress the 70,000 Olympic volunteers, called Games Makers, provide the outfits for the pre-games torch relay and create clothing for the athletes to wear in the Olympic Village as well as kitting 25 of the 26 Olympic sports taking part athletes.

In this the year of the Olympics & Paralympics, celebrating the biggest event taking place in British history this millenium – The Sussex Fashion Awards 2012 – have introduced a new sports award seeking to recognise active sportswear which makes a difference through a combination of good design and fabric technology provided by designers, manufacturing, retailers, or Etailers … Read more > The Sussex Fashion Awards 2012

 

Latest Posts

Official Uniforms The London Games 2012
February 11th, 2012

Sussex Sports Fashion Award 2012
February 11th, 2012

The Olympic Team GB Kit
February 11th, 2012

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New Fashion/Film UK Initiative

Fash/On Film is a new British Fashion Council initiative sponsored by the retail store group River Island. The scheme aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London’s position at the centre of this film revolution.

Launching this new initiative, River Island will produce a short film showcasing their new Design Forum collection designed by Royal College of Art graduate Julian J Smith; it’s premiere being during London Fashion Week.

As part of this new  Fash/On Film showcase there will be special filming presentations during the late Spring in London. It sees the launch of its first nationwide search for emerging film making talent, inviting up-and-coming creatives to submit film ideas in response to a brief set by a leading British designer in conjunction with Fash/On Film.

One filmmaker will be selected to receive professional support and mentoring through the production process, offering a unique opportunity to gain insight into and experience of the fashion film industry. This film will be shown at London Fashion Week September 2012, creating a prestigious launch pad into the fashion and film industry.

Read more > British Fashion Council


BBC Dragons’ Den

BBC Dragons’ Den are back.

If you have a great idea or invention and looking for cash then make space in your diary – 23 February 2012 – 11 am to 4 pm at The Holiday Inn Seafront Brighton. Businesss Admission FREE. Read more > Brighton & Hove Business Days Event


National Apprenticeship Week

Celebrating Apprenticeships with a week packed full of activities. If your fashion business feels that it can employ an apprentice, take the opportunity to have a look at the range of training apprenticeships offered by local Sussex colleges where courses and apprenticeships differ between campuses providing a wider choice of subjects taught including business support courses and administration. Help your business grow and provide young people with a better start in employment. Read more > FashionSussex


The Queens Diamond Jubilee

Queen Elizabeth II by Cecil Beaton at The V&A London

8 February – 22 April 2012

6 February 2012 is the anniversary of the day 60 years ago that Queen Elizabeth II ascended to the throne. It’s the official start to her Jubilee – a year packed with celebratory festivities including a fantastic selection of photography highlighting the 60 years reign and following the fashions through the decades. A start to several exhibitions not to be missed across the UK.

Read more> Fashion 2012


Made By Britain Campaign

The All Party Parliamentary Group (APPG) for Design and Innovation with the APPG for Manufacturing, at parliament, put together a project for all MP’s to discover creative and manufacturing talent in their constituency during 2011. Across Sussex, various businesses have been nominated and Hove & Portslade is represented by the Fashion Sussex submission.

Julius Arthur Quinn, ex graduate of Brighton University Fashion & textiles course produced a number of 2012 Olympic inspired prints celebrating International Olympics, The Paralympics and regionally, The Torch Relay which were submitted as Hove and Portslade’s entry and manufactured and produced lifestyle product ranges.

“ I’m delighted that The Fashion Trust in Sussex, can support this campaign for promoting British fashion manufacturing, particularly with the Olympics less than a year away and so many global businesses and consumers observing the UK” … stated Mike Weatherley MP and Sussex Fashion Trustee,  July 2011.


Valentine’s Sussex Couture

Special Sussex Fashion Trust 2012 photo shoot celebrating St Valentines features a beautiful pale green silk couture organza corset dress adorned with hand-twisted roses featuring water droplet swarovski crystals designed by Susie Turner  voted Sussex Fashion Designer of The Year Award 2011. Photography by Sarah Bird winner Sussex Fashion Photographer of the Year 2011 and features Tess Dimos Sussex Fashion Model of The Year 2011.


British Fashion Council – Fashion 2012 – Britain Creates

Created and managed by the British Fashion Council/Bazaar Fashion Arts Foundation in collaboration with the Mayor of London, Britain Creates is an exciting project which is highlighting London 2012 Festival, the UK festival being staged 21st June – 9 September 2012 and is the culmination of the four year Cultural Olympiad.
The Britain Creates 2012 project will be the start of an ongoing artistic project and bursary to support and encourage further collaboration between fashion and other art forms. The money for the bursary will be raised through the auction of the pieces and through the proceeds of a Gala event. To celebrate the Olympic and Paralympic Games, prestigious and renowned fashion designers are collaborating with leading visual artists on specially commissioned one-off works of art.

These commissions, focusing on an Olympic and Paralympic value, will be showcased to a broad UK and international audience. 5 July – 20 July 2012  V&A Musuem London Read More > BritainCreates 

The UK’s most prestigious and renowned fashioned designers collaborating with leading visual artists on specially commissioned one-off works of art   ‘Britain Creates 2012′ include Sarah Burton, Christopher Bailey for Burberry, Hussein Chalayan, Giles Deacon, Erdem, Stephen Jones, Christopher Kane, Mary Katrantzou, Jonathan Saunders and Paul Smith, who will collaborate with leading visual artists including Jeremy Deller, Jess Flood-Paddock, Marc Quinn and Gavin Turk, Michael Raedecker and Cerith Wyn Evans. Fashion connecting with art celebrating London 2012. Part of The London Cultural Festival running throughout the summer 21 June – 9 September London 2012 Festival


Sussex Fashion Awards 2012 News

Are you a fashion related business that would like to win one of the twelve coveted Sussex Fashion Awards 2012 this year?

Only one nomination is required online, but is your business ready to be judged by professionals?

  • Is your business website looking fantastic and with up-to-the-minute copy and designs?
  • Does your business have full contacts available online?
  • Is your business engaging with its customers by using social media fully?
  • Has your business a marketing plan and schedule for 2012?
  • Has your business media coverage planned and already achieved?
  • Has your business customer testimonials about your services on your website?
  • Has your business organised any events for your customers?
  • So whats new about your business for judges to look at online?

Just some of the many aspects judges will be glancing over after 8 April 2012 when the nominations close and judging commences. Start making your business plans now to win one of the 12 coverted awards.


‘Sussex Fashion Shopping is Great’

‘The Greats’ Campaign has been especially launched to promote ‘all things British’ in time to celebrate for The Queens Diamond Jubilee and The London 2012 Games including a dedicated ‘Shopping is Great’ poster.


Great British companies and organisations including fashion supremo Mulberry are supporting the campaign and top British figures in fashion including Sir Paul Smith and Dame Vivienne Westwood.

The Fashion Trust is a keen promoter of fashion British manufacturing and has been encouraging local businesses to look at these possibilities wherever possible with never a better time to look at possibilities of British manufacturing in preference to overseas markets for bespoke and short run fashion manufacturing.


Diamonds – celebrating The Queens Diamond Jubilee

A spectacular exhibition at Buckingham Palace is planned to be staged later in the year at the Summer Opening of Buckingham Palace including the special exhibition Diamonds: A Jubilee Celebration. Showing the many ways in which diamonds have been used by British monarchs over the last 200 years, the exhibition includes an unprecedented display of a number of The Queen’s personal jewels – those inherited by Her Majesty or acquired during her reign.  The exhibition will reveal how many of these extraordinary stones have undergone a number of transformations, having been re-cut or incorporated into new settings during their fascinating history.


The Queens Diamond Jubilee

The Queens Diamond Jubilee Bank Holiday Monday takes place 5 June 2012. Exhibitions and events are now starting to be staged across the UK including portraits of Queen Elizabeth II by royal photographer Cecil Beaton at The V&A Musuem, London. This exhibition celebrates Her Majesty in her roles as princess, monarch and mother and coincides with the 60th anniversary of her accession to the throne. 8 February – 22 April 2012.

Fashion businesses across Sussex can also take this opportunity to learn how they can celebrate this event at the forthcoming Brighton & Hove Business Days presentations being held free for business visitors at The Holiday Inn 26 January 2012. Read more > Brighton & Hove Business


Fashion Businesses Across Sussex Invited

The ‘GREAT’ campaign was released during September 2011 showing off what’s great about Britain – a series of posters highlighting creativity to heritage, music to shopping and more. The hope that the Olympics and Queen Elizabeth’s Diamond Jubilee next year, to mark 60 years of her reign, will boost tourism, attracting an additional four million visitors, aided by a further billion pounds of free publicity.

LOCOG representatives – The huge organising body behind the Olympic Games – will be explaining how the campaign and Brighton, Hove and Sussex businesses can take every opportunity to market their products and services during this important year. The Sussex fashion industry is invited to the series of FREE presentations being provided 26 January 2012 along with other marketing opportunities and topics promoting @London 2012 including Business Contingency Preparation, ‘Leaders’, last tendering availability.   Read More > Seminars and Workshops page


Retail Crime Survey

The British Retail Consortium’s (BRC’s) Retail Crime Survey 2011, published 16 January 2012 shows fewer incidents for many types of crime but each incident on average has been more costly and so total losses have increased sharply compared with the previous year.

The overall cost of retail crime has soared by 31 per cent to £1.4 billion as the sector is increasingly targeted by serious, organised criminals. This figure includes the value of goods stolen and damage done combined with the money retailers spend on preventing and tackling crime.

More than 35,000 retail workers suffered from physical attacks, verbal abuse and anti-social behaviour during the course of the year, excluding staff affected by the August riots. There were 26 incidents per 1000 employees last year, an increase of 83 per cent.

The estimated total value of goods stolen by customers across the whole sector was over £147 million, up £10 million on the previous year.

Read more from Stephen Roberston, British Retail Consortium Director General, and download the report from the BRC Website


Fashion designs from Sussex

The Medieval and Renaissance Room Victoria & Albert Museum London

Featured designer Juliana Sissons Couture Collection from the Medieval and Renaissance Room Victoria & Albert Museum London

Sussex based Fashion designer, Juliana Sissons, participated in the V&A’s Artist in Residency programme recently. During this time Juliana used the V&A’s medieval and renaissance galleries for research and was particularly inspired by the armour collection and by images depicting armour within the many tapestries and sculpture.   www.fashionsussex.co.uk


How to nominate your favourite fashion business 2012

We’ve added a special q&a feature about how your business can get nominated in The 2012 Sussex Fashion Awards >

Awards on offer

  • Sussex Fashion Emerging Talent Award 2012
  • Sussex Fashion Eco Designer Award 2012
  • Sussex Fashion Outstanding Achievement Award 2012
  • Sussex Fashion Designer of the Year Award 2012
  • Sussex Fashion Best Place to Shop Award 2012
  • Sussex Fashion Model Award 2012
  • Sussex Fashion Photographer of the Year Award 2012
  • Sussex Fashion Independent Retailer of the Year Award 2012
  • Sussex Fashion Online Etailer of the Year Award 2012
  • Sussex Fashion Ambassador Award 2012
  • Sussex Fashion Childrenswear Award 2012
  • Sussex Fashion Sportswear Award 2012

Sussex Awards for The Fashion Best now open for your nominations 2012

Special New Year 2012 Greetings from The Sussex Fashion Awards

Raising the profile of regional fashion

2012 Fashion Awards now open for your nominations > www.fashionsussex.co.uk


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