The Sussex Fashion Trust

Sussex fashion industry designers and manufacturers

London

The ‘GREAT’ campaign was released during September 2011 showing off what’s great about Britain – a series of posters highlighting creativity to heritage, music to shopping and more. The hope that the Olympics and Queen Elizabeth’s Diamond Jubilee next year, to mark 60 years of her reign, will boost tourism, attracting an additional four million visitors, aided by a further billion pounds of free publicity.

Initial criticism was made whether Britain should have the reference ‘Great’ but clearly London now recently voted the capital of EU shopping provides every reason why.London has been ranked as the best European city for shopping with competition from 33 other cities including Paris, Barcelona and Madrid in a research report, The first ever Globe Shopper City Index Europe,* published during November 2011.

London was described by the researchers as ‘a globe shopper’s paradise’The UK’s tourism minister, John Penrose, welcomed London’s top ranking, saying

…“The capital’s shopping experience – whether at Christmas or any other time of year – is second to none. Next year the eyes of the world will be on us as we host the Olympics and the Queen’s Diamond Jubilee – this award once again shows that London really has something for everyone.” …

And Sussex …

The Sussex Fashion Trust , the regional fashion charity trust, from its conception has been particularly instrumental in promoting products and services designed and made from the local region, wherever possible.

The Fashion Trust recently ‘designed’ 12 regional fashion awards, during 2011, where hundreds of the public nominated their favourite businesses. 12 Awards were won in its first year, a staggering 6 of the 8 winning manufacturing businesses designed and made their products not just in Great Britain but across Sussex and the city of Brighton & Hove. Read more > Sussex Fashion Awards

Read more > APMG 

Furthermore, The Trust was nominated during 2011, in the Policy Connect APMG nominations, by local MP, Mike Weatherley representing Hove & Portslade, promoting design and manufacturing within their parliamentary regions.

Read more > Made By Britain local campaign 

*The first ever Globe Shopper City Index Europe was compiled by the Economist Intelligence Unit (EIU) and ranked the cities on the quality of their shops, affordability, convenience, hotels and transport, culture and climate.

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